When it comes to creating a website, and making something that people will want to read and share, you need to put some work into it. You can’t just throw something together and expect it to be popular. The best websites aren’t built in one day.
Always start out with a plan. Know what features you want to have on your website before you get started. Knowing what you want on your site and knowing what you actually need on your site are two different things, however.
Pay Attention To Font And Color
If you’ve spent much time online perusing websites you know that some look better than others. It’s also pretty likely that you’ve visited one or two that you just plain couldn’t read, whether it was because the font was too small or because the font and background colors just didn’t work well together.
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You really need to consider these things, as well as the overall color scheme of your website. Color has a place in branding and advertising, and it helps to know what each color means and what that color is telling your audience before you pick the colors for your logo or even the background of your website.
Have All The Right Pages
There are various pages that a website needs, and some depend on exactly what it is your website will be doing. If you’re selling items you may want to have a shopping cart and checkout page, but if you’re just advertising your business a products and services page is enough.
All websites should have an about page that introduces people to the business and its employees. You’ll want a page that answers questions people often ask you or your business, a FAQ page. And, among the many other pages that you just might want, not listed here, a blog is important if you want to build your brand and show your business expertise.
Make Sure It’s Mobile Friendly
Many people are checking websites out from their smartphones and tablets these days, so it is important that you create a website design that is mobile friendly and comes across easy to use, and read, on a small screen device.
You will also want to make sure you are looking at how your layout shows up on those small screens so that you can edit accordingly. Sometimes things can end up layered, which makes it impossible for your sites visitors to get around your pages if they are on their phones.
One way you can get a good idea of what a business website should look like is to take some time to look at well-done websites that can help inspire you. While you don’t want to make yours look exactly like theirs, it gives you an idea of what looks best, how to lay things out, and what pages you might want to breed success online.